A downward spiral roadmap in the shape of a funnel with three lanes visually represents the narrowing in of understanding customer preferences and needs in the energy industry. The funnel’s downward spiral indicates that as customers become more knowledgeable about their energy options, their preferences and needs become more specific and nuanced.

The three lanes of the funnel represent the three key stages of the customer journey: awareness, consideration, and decision. In the awareness stage, customers are learning about the different energy options available to them. In the consideration stage, they are narrowing down their options and comparing different providers. In the decision stage, they are making their final choice and signing up with an energy provider.

The roadmap is large enough on an A4 page to accommodate small icons that can be used to populate the different stages of the customer journey. The icons can represent different customer demographics, energy needs, and preferences.